Joana Nyambura is a marketing strategist with a passion for helping businesses grow through smart, sustainable customer acquisition. With a background spanning digital marketing, communications, and brand development, she knows how to take complex ideas and translate them into campaigns that convert.
At Hyyve, Joana leads our customer acquisition strategy – building the playbooks, campaigns, and channels that bring the right customers through the door. Her approach blends data-driven growth tactics with authentic storytelling, ensuring that every interaction builds trust as well as traction.
Joana has worked with organizations across industries, from nonprofits and education to financial services and tech, always with the same focus: creating clarity, consistency, and momentum.
When she’s not shaping acquisition strategies, you’ll find her playing guitar, dancing Kizomba, or sharing ideas on her blog. For Joana, growth isn’t just about numbers it’s about creating real connections that last.
