Hyyve Has Landed—Let the Bidding Begin.
Hyyve Launches Canada’s First Residential Real Estate Listing-Bid Platform
Launching with 500 select, invite-only agents, Hyyve is Canada’s first platform where home sellers receive upfront cash offers and choose their agent based on merit, data, performance, and value
Toronto, ON (July 9, 2025) – Hyyve, Canada’s first real estate agent listing-bid and performance-driven platform, is officially live in Toronto, transforming how homeowners connect with real estate agents. The platform is free for sellers to use, enabling them to receive upfront cash and compare side-by-side proposals from top agents competing to earn their listing – a bold, new model putting transparency and performance at the centre of the home-selling process.
Everything in real estate starts with the listing: homeowners can’t sell without one, and agents can’t earn commission without it. That makes the listing inherently valuable. Hyyve flips the traditional dynamic by giving sellers control over that value – empowering them with choice, transparency, and leverage – while motivating agents to compete based on merit, service, and commitment.
Hyyve only earns a success fee from the winning agent’s bid, aligning its interests with both sellers and agents, and ensuring the platform is driven by outcomes, not upfront costs.
Hyyve launches with 500 select, invite-only realtors and home sellers, underscoring the growing demand for innovation in residential real estate. Backed by a powerhouse advisory board that includes former RE/MAX Canada President Christopher Alexander, Right at Home Realty Co-founder Howard Drukarsh, and Luxe Listings Toronto star Peter Torkan, Hyyve gives agents direct access to motivated sellers, boosting ROI and conversions compared to traditional advertising’s often soft, recycled leads.
Built for Modern Sellers
Sellers can now create MLS®-style pre-listings with photos, videos, and property details, which can be enhanced by AI-powered virtual staging from Hyyve’s partner, AI HomeDesign. Secure ID verification with Stripe also ensures trust for both sellers and agents.
Sellers receive bids that highlight agent credentials, regulator board compliance, ratings, and value propositions, then sign a standard listing agreement with their chosen agent. The agent’s bid is held in trust until the home sells or the listing expires, with full refunds if the seller breaches the listing agreement. Through Hyyve’s partnership with iCommission, agents can access commission advances on both signed listings and sales – empowering them to bid upfront without impacting cash flow.
Hyyve also streamlines the entire end-to-end home-selling experience by offering integrated legal, financing, renovation, inspection, moving, and insurance services through trusted partners: Ownright (legal closings), Frank Mortgage (financing), Bidmii (renovations), Carson Dunlop (inspections), MoveMate (moving), and Square One (home insurance) – a complete solution built for the modern seller.
Home Selling Intentions Are High
In tandem with the launch, Hyyve’s 2025 Home Seller Insights Survey, released today, reveals that home-selling intentions remain strong. Over half (55%) of Canadians surveyed say they plan to sell their homes within the next two years, and of those who are planning, 70% say the ongoing Canada-U.S. trade war has not influenced that decision. These findings highlight both the opportunity and the need for a more transparent, performance-based approach to real estate.
A Growing Demand for Transparency
Many Canadians have relied heavily on personal networks when selecting a real estate agent to sell their home. Nearly half (48%) of sellers say they have chosen their agent based on referrals from friends or family. However, among those who sold in the last 12 months, 41% also say they would not use the same agent again, suggesting a notable shift in Canadians’ attitudes when it comes to who they trust to sell their most valuable asset.
While referrals can feel familiar and convenient, they’re not always the right fit. Referred agents often treat the listing as found business, which can result in less competitive effort. In contrast, Hyyve introduces competition – agents bid to earn the listing, creating accountability and alignment with seller expectations. Hyyve can also serve as a powerful benchmark, giving sellers transparency into what other top-performing agents are offering and helping validate whether a referral truly delivers the best value.
“Selling a home is the largest financial transaction most Canadians will ever make, yet many are doing so without the tools or trust they need to feel confident,” said Patrick Armstrong, CEO and Co-Founder of Hyyve. “This survey reveals that finding a real estate agent is still largely based on referrals, yet nearly half of those surveyed would not use the same agent again. At Hyyve, we believe both home sellers and agents deserve a more transparent, merit-based, data and performance-driven way to connect when selling their most valuable asset.”
Knowledge Gaps Persist
On average, Canadians keep their homes for around seven to ten years. Yet, the time spent researching significant purchases like a new car or post-secondary education is five times higher than the time spent searching for a real estate agent, selling their most valuable asset.
● 46% of Canadians spend less than 4 hours researching their real estate agent.
● 34% dedicate more than 15 hours researching a new car or post-secondary education (26%).
● 26% spend 4-7 hours researching new travel destinations.
At a time when trust and performance matter most, Hyyve’s bold new model brings to light the untapped value of listings, enabling homeowners and real estate agents to connect based on data-driven insights, not guesswork. With commission transparency and upfront value propositions, Hyyve empowers homeowners to sell confidently and agents to stand out in an increasingly competitive market.
For more information, please visit www.hyyve.ca.
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Media Inquiries
Rachel Dillane
Category Communications
rachel@categorycomms.com
About Hyyve
Hyyve is Canada’s first real estate agent bidding platform. Designed to bring transparency and performance to the home-selling process, Hyyve enables sellers to receive cash offers and strategic proposals from verified real estate agents, ensuring agents and homeowners benefit from a streamlined, results-driven process. Launched in Toronto, Hyyve is redefining how listings are valued and approached, creating new opportunities for agents and homeowners alike.
Survey Methodology
These findings are from a survey conducted by Hyyve from March 31st to April 2nd, 2025, among a sample of 569 online Canadians who are members of the Angus Reid Forum. The survey was conducted in English and French. For comparison purposes only, a probability sample of this size would carry a margin of error of +/-4.1 percentage points, 19 times out of 20.
